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Our enterprise clients always ask an important question at the beginning of every financial year: how should we smartly plan our upcoming financial year from a digital analytics perspective?   If we go a little bit deeper into this question, what they are actually trying to ask would include: What kind of initiatives they should run in the upcoming financial year? What kind of short-term and long-term goals should they have? What initiatives will drive better engagement and conversion rates? What kind of budget do they need to set aside to pursue these initiatives? How should they go about prioritizing these initiatives? In response to these questions, we do a comprehensive exercise of creating a highly customized Digital Analytics Roadmap for their business in collaboration with their Marketing, Analytics, and IT Teams. Our roadmap not only respects their current data infrastructure investment, but also takes into consideration their last year initiatives, the number of accomplishments they had on a monthly and quarterly basis, and most importantly, the type of quarterly and annual goals they have set aside for the upcoming financial year. At the beginning of this financial year, we did this exercise for three enterprise clients and educated them about the eight key initiatives they should plan out for 2016. For the interest of our enterprise blog readers, we are demystifying those eight initiatives here: Migrate To Enterprise...

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